Digital Advertising Specialist

Salt Lake City, UT | Remote, US | Job id: 2021-5459

Digital Advertising Specialist

Salt Lake City, UT | Remote, US | Job id: 2021-5459

Healthcare’s helping hand.

CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year.

Our industry is growing and demand is high. This means you’ll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding.

As a key member of the CHG Marketing Department, the Digital Advertising Specialist, will play a strategic role in maintaining and optimizing lead generation and brand awareness programs. This role will help drive qualified visitors and engagement through paid search, retargeting, programmatic ad buys, direct publisher placements, paid social media and other content sponsorships.

 

It is a high visibility and collaborative role managing online performance marketing channels. You will work closely with Interactive leadership on high budget efforts by managing return on investment goals and strategic forecasting. We are looking for the right candidate who is comfortable growing existing programs through optimization tactics and testing yet also has experience building programs from the ground up. 

Your role:

  • Responsible for Paid Search program management including monitoring performance shifts, budget forecasting, ad testing, and keyword expansion. 
  • Oversee the day-to-day execution of the Display program which includes retargeting, programmatic ad buys, direct publisher placements, paid social media and other promoted content.
  • Partner with the Strategic Marketing and Creative teams as an online media expert to make recommendations on creative messaging across multiple ad platforms.
  • Be an expert in online audience targeting capabilities that align with company objectives.
  • Research and implement strategies for new programs, campaign settings, audience targeting, and other facets of digital media to maximize program performance.
  • Partner with the Web, UX, and Creative teams to test and optimize landing page experiences.
  • Connect with publishing partners and ad technology vendors to stay on top of new opportunities or changing technology.

Your qualifications:

  • Positive attitude, initiative, and being a team player
  • Communicate effectively, both verbally and in writing
  • Enjoy collaborative work and willingness to experiment with new programs and tests
  • Naturally driven to process, prioritizing, and organization
  • Advanced reporting and analytics skills

Education and Experience 

  • Bachelor’s degree
  • 3+ years of experience running online advertising programs
  • Expertise with online advertising metrics
  • Diverse experience with online advertising technology (such as Google AdWords, Microsoft Ads, Google DV360, Facebook Business Manager, LinkedIn Advertising).
  • Intermediate Excel skills

In return, we offer:

  • Competitive pay
  • Flexible work schedules - including work from home options available
  • 401 (k) retirement plan
  • Healthcare coverage with corporate wellness program
  • Free health center and health coaching for employees and dependents
  • 14 days of PTO your first year and paid holidays
  • Up to 16 hours of paid volunteer time off
  • Award-winning training and development programs

Click here to learn more about our company and culture.

To have your resume reviewed by someone on our Talent Acquisition team, click on the “apply” link at the top of the screen. Or if you happen to know of someone who might be interested in this position, please feel free to email them the job description by clicking on the “Email to Friend” link, also at the top of the screen.

 

We are an Affirmative Action/Equal Opportunity Employer

Veterans/Disabled

We are an at-will employer

You’ll feel weird
calling it work.

Discover our culture

CHG Healthcare is an equal opportunity employer/affirmative action. Equal Employment Opportunity Posters. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or protected veteran status and will not be discriminated against on the basis of disability. CHG invites any employee or applicant to review CHG’s written Affirmative Action Plan. This plan is available for inspection upon request; please email humanresources@chghealthcare.com.

Important Security Notice: The only way to apply for a position at CHG Healthcare is through our website and we would not hire an employee without an onsite interview in one of our office locations. If you receive a suspicious job offer via email or text message, please understand that it is not from us. CHG Healthcare never requests personal information, like your social security number, via email or text message. CHG Healthcare would never request money as a condition of employment or to purchase technology or other work equipment. Please don’t hesitate to contact us with any questions. If you believe you have been a victim of online fraud through your job search, please contact informationsecurity@chghealthcare.com.

CHG Healthcare does not discriminate against qualified applicants and is committed to providing reasonable accommodations to the known disabilities of such individuals so as to ensure equal access to, and benefits and privileges of, employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact our talent acquisition team at 800-755-7753 or talent.acquisition@chghealthcare.com.

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